My Story & MO

Hola! I’m Ale (ah-leh). I’m originally from Peru and currently reside in Boise, Idaho. I think strategically and act creatively.

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Relocating to the US was a tough start; I initially intended to return to my home country but during the peak of the COVID-19 pandemic I was unable to do so. As the days passed, I became motivated to make the best of the situation and began to translate my portfolio from Spanish to English in order to begin on the job hunt! I lucked out and landed a gig as a social media manager for a state representative candidate. Even more incredible, she won! That victory marked the beginning of my American career.

I'm a data-driven storyteller at heart, blending analytical and creative skills. Before putting together a strategy, I always consider where our content should have the most impact in the marketing funnel: awareness, consideration, conversion, or loyalty. Once I’ve gathered these insights, I conduct a thorough audit and dive into the data to start crafting content that resonates.

As a graphic designer, I will ensure that the look and feel of my creations align perfectly with your brand. And if you don't have a brand book, no worries! I can create one for you. My toolkit includes Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe After Effects, Figma, Procreate, Microsoft Office tools, Hootsuite, HubSpot, Sprout Social, and various other CRMs and CMS systems.